ATL communication

Tests of finished TV ads and animatics
Tests of the effects of whole advertising campaigns
Tests of any video materials
Crash tests of advertising concepts
Tests of radio spots

BTL communication

Tests of finished POS materials
Tests of POS material projects before print
Tests of leaflets
Tests of official correspondence
Tests of billboard layouts in low-involvement conditions

The Internet

Research on Website pages
Tests of the publishing content of Internet portals
Studies on transaction services
Tests of online stores
Research on social networking
Research on mobile app

Image

Brand image studies – explicit attitudes
Brand image studies – implicit attitudes
Studies on celebrities' fit with the brand's strategy
Industry image analysis
Analysis of image archetypes

Branches / points of sale

Studies on retail branches
Studies on service-providing outlets
Aromamarketing studies
Audiomarketing tests
Studies on the image of branches

Customer service

Tests of IVR
Research on call center interview scenarios
Qualitative research for the purpose of HR departments
Service standards’ research
Tests of sales tools

Products and packaging

Research on Packaging design
Research on Visibility of products in the store
Research on product concepts
Sensory test of products
Product image research

Other

Focus groups and individual interviews (B2B and B2C)
Ethnographic studies
Storytelling analysis
Semiotic analysis
Biometric measurements